The big five factors of personality and the use of Egyptian audience to Instagram

Document Type : Original Article

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Assistant Professor, Department of Radio and Television, Faculty of Mass Communication - Modern University for Technology and Information

Abstract

The problem of this study was identified in analyzing the differences between the big five factors of personality and audience use of Instagram in terms of amount of use, motivation for use and self-disclosure.
The study used the sample survey method, and the field study was conducted by means of an interview questionnaire with a sample of 400 respondents of Egyptian audience who use the Instagram.
 The results of the study confirmed the existence of a statistically significant relationship between the amount of exposure to Instagram and the factors of neuroticism and openness to experience, while it was found that there is no statistically significant correlation between the exposure to Instagram and the factors of extroversion, agreeableness and conscientiousness.
The results also showed that there is a statistically significant relationship between self-disclosure through Instagram and the factors of neuroticism and agreeableness, and the absence of a statistically significant relationship with the factors of extroversion, openness to experience and conscientiousness.

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