Factors affecting audience interactivity on websites and their effects on decision-makers :

Author

Lecturer, Department of Media, Faculty of Arts, Kafr El-Sheikh University.

Abstract

The problem of the study is summarized in studying and exploring the extent of audience interaction with local websites, the factors affecting their interactions with them, as well as the extent to which these sites employ the dimensions of interactivity, and their effects on decision-makers in the governorates under study by the contact person.

Keywords