Techniques of using special events for brands marketing:

The research aim to identify the techniques that the organizations focused on by employing special events to market their brands , by applying to the event "Egypt's sponsorship of the African Cup of Nations", where the publications presented on the Facebook pages of a sample of organizations  in Egypt were analyzed, which varied between soft drinks Fast food،  transportation companies, banks, services and ministrie, from June 21 to July 19، 2019, to learn about the nature of the different contents that have been focused on, and the different promotional and marketing methods to link the event with the brands.
The Main resultes were:
The organizations pages started promoting the event and linking it to its brand about two weeks before the start of the tournament, and others about two weeks ago, and some pages stopped their marketing campaigns  after the Egyptian team left the tournament, and others continued until the end of the tournament,  some organizations changed or innovated a new form for packaging  such as ( Chipsy, Pepsi, and Coca-Cola), or creating new meals such as (Cook Door and Hardee's), and emotional appeals were the most used, as all facebook posts   focused on urging the audience to encourage the Egyptian national team, to unify the club's chants, to leave fanaticism and to reject the difference. As for the marketing activities, they varied between holding competitions and distributing free gifts,samples, and tickets to attend matches, and there are some pages that focused on publishing  various events  that were organized by them, such  moving vehicles, Fixed  kiosks, Distributing players' T.shirts  to the audeince or setting up screens to display matches, as well as the vast majorty of  posts relying on the hashtag