The effect of using intelligence on the effectiveness of digital marketing methods:

       Artificial intelligence techniques have developed in the past few years, which made it widely spread in the field of digital marketing and has benefited greatly from the great development that took place with artificial intelligence, which made the owners of various services and products seek to use it during the coming period. Artificial intelligence helps to make marketing methods more intelligent, influential and appropriate for the consumer, and therefore it is expected that in the coming period, artificial intelligence will transform from a feature that is desirable to obtain to an advantage that must be obtained in order to enhance the position and competition in the market.
Artificial Intelligence is a necessary tool to help make the various types of data, whether this data is collected - whether this data in order or not - from various digital points of sale understandable and logical in their context. This is for the sake of quickly actionable marketing decisions, providing customized customer service, and simplifying marketing efforts, thus providing an advantage over competitors. With the increasing interest of researchers in digital marketing as one of the important tools in the field of marketing, especially with the increasing number of Internet users, and the number of products that are marketed electronically on Internet pages; Artificial intelligence technology has emerged as one of the most important technological technologies of the Fourth Industrial Revolution, which has been widely used in the field of e-marketing, by companies and institutions to increase the effectiveness and success of their marketing process. Therefore, the problem of this study revolves around knowing the effect of employing artificial intelligence technologies and their multiple capabilities on the effectiveness of digital marketing methods for institutions, bodies, and companies.
The study found that artificial intelligence has made social media sites, such as Facebook, Twitter, and Instagram, means that facilitate the marketing campaigns provided by the company, and artificial intelligence still has a great development space, as companies and individuals can benefit from it much more at the marketing level. Critics of artificial intelligence argue that the speed and accuracy that advertisers get when they use technology in their marketing is compensated by the lack of emotional depth and creativity stemming from the human experience, and therefore artificial intelligence systems may help media agencies in the future, but they cannot create curiosity and passion, so there will always be. A role for media agencies. But considering the great development and great effectiveness of AI tools in the marketing process, if traditional marketers do not keep pace with development; The potential of AI has the potential to threaten the very existence of their jobs or agencies.