The role of the new media in increasing the food awareness of the Egyptian public, especially after the presidential campaign to detect malnutrition diseases

The research problem represented in an attempt to monitor the efficiency of using modern digital technology in enhancing the process of learning to follow a healthy diet among the public of Internet users, measuring the extent of this technology’s contribution to increasing food awareness and trying to identify the role of the presidential campaign in increasing food awareness among the Egyptian public.
The study relied on the theory of diffusion and adoption of innovations. The study seeks to answer a major question: "How efficient is the use of modern digital technology in increasing the food awareness of the Egyptian public?"
The analytical study applied on:
Three websites and they are:
• www.arabdiet.com
• www.nutritiontrue.com
• www.takhseforever1.com
And some applications, including:
• Calorie counter
• Healthy food guide.
And Facebook Pages:
• Health Keepers page.
Field Study Population: A random sample was chosen from the Egyptian public who uses modern communication technology (whether websites, smart applications, or social media sites), and the sample consisted of 200 individuals.
The study found that the main factor with regard to employing technology in providing healthy food content and in the efficiency of using it, is related to the quality of the content provided in terms of accuracy, validity and reliability.
 And although the respondents agreed on the advantages of technology in terms of interactivity and the ability to control browsing, review and share content with others, the respondents indicated the need to review and scrutinize the content of the contents of food sites and applications, which requires supervisory intervention from many institutions.
The study also indicates that communication technology plays an important role (an educational, awareness and educational role) in helping the Egyptian public to follow a healthy dietary approach, which leads to improved health of community members.