Semiotics of communication for the image of women in advertising discourse through websites between the rhetoric of the word and the connotation of the image

    Semiotics is one of the most important mechanisms of communication in any speech, and when communication between a sender and recipient is made, there is a speech, and any form of communication between speeches is a basic use of symbols and codes that are used in the production and delivery of meaning, semiotics also opens new horizons for our dealings in the world We have transformed us by reconsidering the way we deal with the aspects of daily existence, as all aspects of daily life such as joy, sadness, crying, happiness, social rituals and traffic lights are a form of semiotics, and since the image of women in advertisements is a form of symbols and semiotic connotations that are used to communicate The producer and the advertiser, and in this study the researcher tries to identify verbal and nonverbal codes and symbols and other semiotic topics to help us understand this image, analyze it and know the consequences of that, and the research problem can be formulated in the form of the main question of the declaration: What is the role of the speech and the speech Websites in promoting goods accompanying the image of women?
    Were analyzed five ad models for various sites concerned with women's affairs through the analysis of visual tags and labels lingual,and the study concluded that the iconic pattern and the linguistic pattern constitute an integrated unit in the advertising image. The iconic format focuses on the woman’s body with the aim of seduction, influence, and the verbal pattern directing the reader towards a specific reading. The feelings of the recipient and pushing him to follow up, and focusing on the image of the modern woman through the advertisement constitutes a penetration and direct impact of the social, cultural and religious values of the Arab environment