Egyptian Audience Interaction about "Coronavirus” Crisis Content via Social Networking Sites and Mobile

Document Type : Original Article

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Assistant Professor, Department of Radio and Television, Faculty of Media - Cairo University.

Abstract


The purpose of this study is to investigate audience interaction with Coronavirus (covid-19) crisis content on social media and via mobile phone applications specially (Facebook, Whatsapp and Messenger). The study applied a survey (N= 408) on public audience .The study depended on two models: Appraisal Tendency Framework Model (ATF) , and the Integrated Crisis Mapping Model (ICM). The results revealed that social networking sites topped the forefront of sources of information about Coronavirus crisis, and the Egyptian official pages on these sites came first of information sources on social networking sites about the crisis. The hypotheses tests approved that there is a significant relationship between the degree of audience exposure and follow up to Coronavirus content according to its type (either serious or sarcastic/comic) and the degree of person conviction that Coronavirus is not dangerous. Hypotheses tests also revealed that there is a significant relationship between the degree of respondents conviction that the virus is not dangerous as portrayed by media, and their conviction in media exaggerative coverage of similar previous crises.

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