Arab youth vision of the role of social media In promoting the values ​​of citizenship and belonging

Research problem: It captures the youth’s perception of the role played by social media in a recent social problem facing our societies, which is "the weak values ​​of citizenship and belonging", and its role in addressing these problems, by providing good treatments to eliminate this problem
The importance of research: Discussing the role of social media to promote the values ​​of citizenship and belonging, or researching its causes, causes and repercussions as a negative social scourge that deserves our attention and study as one of the features of anti-national behavior that has become a mechanism of social interaction within the family or within society in general. Because of this phenomenon has a detrimental effect on the structure of society and its cohesion in its various segments.
Research type: It is a descriptive and analytical research and aims to study the role of social media in promoting the values ​​of citizenship and belonging among Arab youth.
Research methodology: The survey approach is considered the most appropriate approach that helps in describing the phenomenon under study that focuses on the role of social media in promoting the values ​​of citizenship and belonging to Arab youth.
Research community: It consists of Arab youths with intermediate and university education and graduate studies. Due to the nature of the subject, which requires a degree of awareness, background knowledge, and interest in the values ​​of citizenship and belonging.
Research sample: The research was conducted on an available, relatively representative sample of 700 individuals from Arab youth over 14 years old who are interested in the values ​​of citizenship and belonging and are exposed to social media from expatriates studying in Egyptian universities, their families and friends.
Research results: It was found that those with a high level of knowledge and a high awareness of the values ​​of citizenship and belonging that are published by social media, increase among males and younger ages, those with a higher educational level, and respondents from Gulf countries compared to females, the elderly, those with a low educational level, and respondents from the Levant countries, and this difference in Perception of values ​​is not explained by a single factor, but rather by multiple factors that may be specific to the medium, message, communicator, or audience. Regarding the message, remembering the information contained in the message is affected by many factors, including the way the content is organized and the level of the message in terms of simplicity, complexity and arrangement, as well as the extent of the presence and nature of the sound and musical effects. Despite the importance of the linguistic text, as well as the image as influencing factors in drawing attention to the media material in social media, there are studies that have reported that this applies to ordinary events (according to the audience's assessment), but the subject of the media story when it relates to an important event, or an important person , The audience pays attention to him, regardless of the text and the image. Recalling and recalling information is affected by the nature of the message from the perspective of clarity of language, formulation and editing in general, and regarding this, scientific studies confirm that these aspects, although they affect remembering the source of the message in a significant degree, but they also affect remembering the content regardless of whether the message is visible. Or audible. The message is also related to its content in terms of positivity and negativity, as assessed by the audience